I'm A Hybrid Microsite at H-Productions.se


2012 will see Cari Lekebusch’s H-Productions label take a giant stride forward in the world of Web 2.0 with the launch of the label’s ‘I’m A Hybrid’ microsite service. This new initiative will benefit the labels most loyal fans by giving access to music, including lots of exclusive content, first and in a unique, enhanced way. The site is live now so go check it!

For a fixed charge per product, ‘I’m A Hybrid’ users gain access to their own account as part of H-Productions ‘I’m A Hybrid’ microsite; a special place for the labels ├╝ber-fans to hang out and enjoy our music within a specially constructed multi-media environment.

Users will automatically be notified on delivery of our new releases each month. Audio can be accessed via the HPX player, which streams audio from within the microsite and also via WAV and MP3 download ZIPs.

So what do you get for your money a month? H-Productions will release an album a month through 2012. Projects include artist albums, various artist compilations and DJ mixes. Content will be drawn from all eight HPX artists and will include re-issues / remixes of classic tracks alongside tons of new music. The 2012 release schedule is detailed below.



Hybrids get more than just music though! The microsite will be designed to operate as the labels own online magazine full of bespoke editorial, created each month around the new projects as they happen with exclusive news, announcements and competitions, interviews, artist biopics, artist blogs and charts all viewed within project branded page.
Having set a high standard for video content in 2011 with a series of “on tour” video’s from showcase events in Amsterdam, London and Zurich, the microsite will see this aspect of the label marketing enhanced with in depth artist interviews, studio / production tutorials, promotional videos and more behind the scenes footage from HPX tour events.
I’m A Hybrid users will also be able to access a variety of merchandise and multi-media bonus gifts around each release. These gifts will be specific to the projects and will include things like downloadable artwork prints, screen savers and desktop avatars as well as bespoke merchandise lines themed around the creative ideas behind our music.
By creating this bespoke, interactive environment which is tailored to the needs and wants of our fans and built to enhance their enjoyment of our product and involvement in the H-Productions brand we hope to further shorten the gap between our artists and fans and in the process deliver a product which is desirable, collectable and value for money.

www.h-productions.se/hybrid
H-PRODUCTIONS 2012 RELEASE SCHEDULE
January
February
March
April
May
June
July
August
September
October
November
December
Mutations 101 Various Artist compilation. 17 tracks + DJ Mix
Excavations 1: Cari Lekebusch DJ Mix compilation 19 tracks + DJ Mix
Rejuvenations – Cari Lekebusch & Jesper Dahlback Remixed
Cari Lekebusch Album
Excavations 2: Alexi Delano DJ Mix compilation
The Advent Album
Recombination’s: Symbiosis – Various Artist Collaboration Compilation
Excavations 3: Tony Rohr DJ Mix Compilation
Alexi Delano Album
Cari Album Remixes
Excavations 4: The Advent DJ Mix Compilation
The Advent Album Remixes

HPX60 - V/A - MUTATIONS 101 - H-PRODUCTIONS ALBUM

2011 saw the launch of a new way of working for Cari Lekebusch's H-Productions label. Motivated by the dual inspirations of the label's original name -- Hybrid Productions -- and the brands long legacy within techno, a concept was born which would bring together a select group of artists whose musical taste complimented one another and whose heritage matched that of the label. This deliberate hoarding and nurturing of creative forces within a group dynamic has breathed new life into a label whose first release hit the shelves of record stores in 1994; enabling the H-Productions legacy to continue to be a home to the artist who have helped build the brand over the last seventeen years and provide a launch pad for like-minded talent of the next generation.

Like the label itself, this debut release of H-Productions' Mutation series is also a hybrid. Born out of a spark of inspiration, this various artist compilation is an evolution of the often tried and well tested 'annual best of compilation' concept; a collection of brand new, original tracks crafted solely from the separated production parts of H-Productions 2011 back catalogue. Having collected numerous samples of percussion, keys, strings, pads and effects from the 40 tracks released in the last year a gene pool of audio. This mass of parts and stems was made available to the H-Productions artists, with all eight members of the roster invited to consume the individual parts in order to regenerate them into original productions of their own. Result? The seventeen tracks listed below...

A unique, set of genetically modified music created by combining and mutating the sonic DNA of the label's 2011 output. A bold experiment to challenge the creative elasticity of the producers on the roster by inventing a hyper-artistic working environment that would allow for the group to be inspired by each other while expressing themselves individually.
Creatively free to select parts from whichever track they wished, a controlled but random process began to take shape. Take a hi-hat from Alexi; grab a bassline off Cari; throw in Jesper's kick drum; add a sample from The Advent & Industrialyzer's synth; play around with Joel's melody and sprinkle it all with Tony's crazy effects. The potential combinations were endless and we believe the outcome is nothing short of phenomenal.

Tracklisting:
For full album visit our own microsite at
http://www.h-productions.se/2012/01/im-a-hybrid-fan-microsite/

01 - Alexi Delano - Brooklyn Formula
02 - The Advent - Hybrid House (G-Flame Dub Mix)
03 - Alexi Delano - Transform To Form
04 - Joel Mull - Constant Crescendo
05 - Tony Rohr - Filterful
06 - The Advent - Hybrid House (G-Flame mix)
07 - Cari Lekebusch -- Esoterrarium
08 - Nima Khak - Mosaicism
09 - Jesper Dahlback - Whole Lotta' Faith
10 - Cari Lekebusch - Slipped Strand Mispair
11 - Tony Rohr - Mommy I'm Lost
12 - Industrialyzer - Auxiliary Form
13 - The Advent - Hybridizing
14 - The Advent & Industrialyzer - Mutate
15 - Tony Rohr - Hypnotix
16 - Industrialyzer - Circuit Overload
17 - Industrialyzer - Clone Factor

00 - H-Productions - V/A - Mutation 101 Continuous Mix.

Out now! DIGI and Vinyl
https://www.beatport.com/release/h-productions-presents-mutations-101/849945